Overview: Amplify your pregnancy center’s reach with “Spreading the Mission,” a dynamic track tailored to master the art of marketing your ministry with purpose and precision. In “Conversations That Count,” everyday individuals with the confidence to discourage abortion in casual encounters. “Inspiring the Faithful” ignites donor passion through compelling digital appeals and community-building strategies. “Clients in Crisis” crafts urgent online outreach to connect with those considering abortion despite daunting censorship hurdles. “Listening to Tomorrow” harnesses the fresh perspectives of youth through focus group insights to refine your approach. Finally, “Telling the Tale” creates powerful content—linking post-abortive clients to HerChoicetoHeal.com—to captivate and inspire all audiences. This track equips you with a rich arsenal of strategies to extend your mission’s impact with clarity and heart.

Workshop 1 – Conversations That Count: Equipping for Abortion Encounters – Sydna Massé & Melissa Horton

Learn to coach friends, family, or coworkers—outside ministry circles—to discourage abortion in talks with vulnerable women unlikely to seek further help, in this practical workshop. Equip yourself to train others with a toolkit for these critical moments. You’ll master guiding them to listen empathetically, share life-affirming points—like the baby’s worth or support options—and counter myths with calm clarity. Sydna Massé and Melissa Horton offer real scenarios, showing how to teach simple, impactful responses that shift perspectives without judgment. Attendees leave ready to empower others, turning casual chats into life-affirming opportunities with confidence and care.

Workshop 2 – Inspiring the Faithful: Marketing to Donors – Sydna Massé

Ignite the passion of pro-life donors with digital marketing strategies that fuel your mission in this engaging and strategic session. Dive into the art of creating inspiring, values-driven appeals that resonate deeply with supporters, leveraging the power of social media to build a thriving community and advertising your website to vividly showcase your center’s impact. You’ll tackle the real-world challenges of working with website managers who may not fully grasp the abortion landscape, ensuring your donor-facing content shines with clarity and purpose. This workshop offers a wealth of ideas to grow your funding base, leaving you with actionable steps to invite donors into your mission with conviction and heart.

Workshop 3 – Clients in Crisis: Digital Outreach – Sydna Masse & Tom Masse

Connect with clients considering abortion through digital strategies that pierce through their crisis, even in an online world rife with censorship and bias against your work, in this urgent and practical session. Focus on crafting compassionate, immediate messages that reach those in need, harnessing social media to amplify your voice and advertising your client domain website to ensure visibility amidst the noise. Address the hurdles of collaborating with website managers unfamiliar with the abortion topic, tailoring your online presence to speak directly to clients’ hearts. You’ll leave with a tailored, step-by-step plan to draw those in crisis to your center’s hope and help, turning digital clicks into real connections.

Workshop 4 – Listening to Tomorrow: Focus Group Marketing – Jessica Deese

Unlock the vibrant power of young voices to shape your pregnancy center’s future with this innovative focus group testing workshop. Learn how to invite potential clients—males and females aged 12 to 24—into your center with the enticing lure of a gift card, introducing them to your mission through an engaging tour. Gather their honest, unfiltered impressions on your website design, furniture layout, or service areas, discovering what resonates with the next generation. This session walks you through designing these interactive sessions, crafting the right questions, and translating feedback into actionable improvements that enhance your outreach. Leave with a clear strategy to listen well and connect meaningfully with youth.

Workshop 5 – Telling the Tale: Crafting Compelling Donor Content – Sydna Massé

Learn to weave powerful content—blog posts, videos, heartfelt testimonials—that grabs attention and vividly conveys your ministry’s mission in this creative and inspiring workshop. Explore storytelling techniques to highlight client hope and center impact, tailoring your work for websites, social media platforms, and print materials with finesse. Discover how to connect post-abortive clients to the transformative online recovery program at HerChoicetoHeal.com, offering them a lifeline through your words. You’ll also tackle common pitfalls—like jargon or insensitivity—ensuring your content inspires action and connection. Leave this session with a detailed content calendar and a treasure trove of ideas to captivate both clients and donors with authenticity and purpose